The Albany Institute of History & Art

Branding system created for the Albany Institute of History & Art’s Membership Program. While Art Directing the project, I was able to lead a team of two other designers to the final solutions. The logo is versatile being text-only, yet still captures the historic background of the institution through the use of serif typography and a pedestal shaped treatment of the type. The pedestal shape not only alludes to the works featured in the museum (that one can see as a member), but it also gives the viewer a sense of stability and strength from the institution.