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Hank & Linen

Pocket Square Packaging & Branding

Hank & Linen

Hank & Linen was designed as a clever package to show pocket squares in use. The package differs from the sea of one-band pocket square holding packages that line department store displays. Since the package stands out against the typical pocket square packaging, users may be more inclined to buy the pocket square from this brand.

Illustration by: Alyssa Gullotto